Issue reference
Feed items have no merchant item id
- MERCHANT_FEED_ITEM_ID_MISSING
- Find products
- —
- Medium
What it means
tragent reports this at the “Find products” stage. The question there is “Can an agent find your products at all?” An agent has to reach your site and locate products by searching or browsing before anything else can happen.
What it does to an agent
Agents can usually carry on, but more slowly or less sure of what they found, and an unsure agent is likelier to recommend another store.
How to fix it
Set merchant_item_id to the id your checkout uses for the variant, so an agent's order maps to your product.
Check the fix
Run the check that reported MERCHANT_FEED_ITEM_ID_MISSING again after the change. The scan needs no account; an issue found during an AI shopping test needs that test run again.
npx @tragent/cli scan https://your-store.com