Subscriptions are not machine-readable

tragent reports this at the “See the price” stage. The question there is “Can it see what the product costs?” Price and currency have to be stated in a way that matches what a shopper is shown.

Agents can usually carry on, but more slowly or less sure of what they found, and an unsure agent is likelier to recommend another store.

Expose the subscription price as an Offer with a billing period, or through your MCP server.

Run the check that reported PROMO_SUBSCRIPTION_NOT_STRUCTURED again after the change. The scan needs no account; an issue found during an AI shopping test needs that test run again.

$ npx @tragent/cli scan https://your-store.com

• Agents are shown a higher price than people
• Agents and people are told different availability
• Agents are quoted a different currency than people
• Agents are not shown a price people see
• The agent could not see a price
• No discount-code field on the cart

All nine stages · Every issue